수다닷컴

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By consuming and displaying brand symbols that are associated with these entities we;
- reinforce in our minds our identification and closeness with the person or group they stand for
- make an expression of our own identity, a subtle statement or symbol to the outside world about ourselves. In this way the act of consuming a brand can become a way for us to express our identity- who we are, what we are like, what we value, who our friends are and so on.
Look closely at the advertising slogans.
Consider the subtle but unmistakable allusions to how the brand reflects your identity, as part of a group, and how consuming that expresses something about you;

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